There is much more to effective branding than a logo refresh. Although relatively simple redesigns can certainly make a significant difference, the impact a genuinely strong brand can make cannot be overstated. Image Credit What is a brand? In business, Read more
Search engine traffic is critical for almost every online business. Increasing levels of competition mean that securing high search engine ranking positions is difficult, with many marketers and SEO experts treading a fine line with link-building tactics to out-perform their Read more
When you’re in charge of staging an event, you could be compared to the swan. Graceful, poised and calm in your appearance but paddling like crazy below the surface. There is so much involved that it can seem like too Read more
Marketing is one of the biggest challenges that small business owners have to overcome. Small business owners collectively contribute billions to the British economy, but they are often operating in crowded niches, and there is only a limited number of Read more
Even the smallest of companies needs a website. You might argue that your business doesn’t have any need of one – perhaps you have a shop or provide a service for local residents – but there are few businesses that Read more
Whether fresh from your degree or having worked for a number of years as a pharmacist, sometimes pure pharmacy is no longer for you. However, a career change that still makes use of your skills and experience is possible. Take Read more
Any business wanting to grow and expand should have a social media presence. Whatever your personal views are, it is the way forward and so you are better off embracing it and getting your business out there in order to Read more
Today, offices are full of technology and computers, where meetings can be held instantly with people in other countries, thanks to the power of the internet. Of course, offices were once places of simple chairs and tables with typewriters, pens Read more
A commercial kitchen has specific requirements above and beyond a domestic kitchen. Kitchens in restaurants, cafes and hotels need to work well so that staff can find everything quickly and easily. The design is an art form with many things Read more
Social media is an extremely effective way to advertise your business; therefore, it crucial that small businesses avail of this method of promotion to draw attention to their organisation. Lifestyle and adventure sports companies such as those that offer Tank Read more