How motor traders can use social media

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Any business wanting to grow and expand should have a social media presence. Whatever your personal views are, it is the way forward and so you are better off embracing it and getting your business out there in order to attract new customers.

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Profile

The first thing you will need to do is to create a profile on Facebook and Twitter. Make sure you upload your logo and include your contact details and a link to your website if you have one, as well as an email address.

Facebook doesn’t need to be updated daily, but you should post regularly to ensure your page is up to date and potential customers can see that you are active. Twitter does require some creative thinking and engagement, so try to appoint a member of staff whose skills best fit the job.

Google+ is a social network owned and operated by Google. It is worth setting up a business profile with the site as it will help your SEO (search engine optimisation) ranking, which is important for displaying your details to users searching keywords associated with your business. There are more detailed ways to analyse your social media.

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Audience

Knowing your audience is a key part of how you present yourself online to your potential customers. Posting or sharing any information relating to the motor trade is a great way to show you understand your market and are aware of trends in the industry. MOT Gloucester companies such as swiftfit.uk.com utilise social media very effectively, for example.

What to post

People who enjoy social media the most are often those who use it for entertainment, so the occasional funny post or video can encourage users to share your post, potentially attracting new customers. Local news is also a great way to target local businesses and residents and be seen as part of the community.

Social media is about interacting and all platforms have options to leave private or public messages. Make sure someone in your organisation is responsible for checking these and responding, even if the comments are negative, as it is your company’s reputation on the line, so the quicker you respond the better.

Try not to make every post about your business. People who feel they are constantly being bombarded with adverts will unfollow you.

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