Social media is an extremely effective way to advertise your business; therefore, it crucial that small businesses avail of this method of promotion to draw attention to their organisation. Lifestyle and adventure sports companies such as those that offer Tank Driving Days like Armourgeddon Tank Driving work incredibly well on social media channels such as Facebook, where those that follow the pages can catch a glimpse of the activities that they offer.
Facebook is a powerhouse, and setting up a Facebooks business page is one of the best ways to use social media to increase your organisation’s prospects.
Are you still unsure? Let’s look at why you should create a Facebook page for your small business.
1. Build a community on Facebook
Facebook can help your customers to connect with each other, and your business, giving them a platform to express opinions, provide feedback, post reviews, and communicate concerns. You can begin to build a loyal Facebook community by offering competitions and promotions, posting relevant information, and asking people to leave their comments.
2. Teaches you about your target audience
Facebook provides your business with a way for you to share and collate information with your target audience. You will be able to directly communicate with them, receive immediate feedback, and ask them what them want from your business.
3. Present your business to clients and customers daily
This is perhaps one of the most important reasons to set up a Facebook business page, since it provides a place to post updates on your business, share links and videos, and post other information that will appear on your customers’ news feed. Facebook has over 750 million users; therefore, there is an abundance of potential customers, who can also share your business with their own links.
4. Take advantage of SEO
Facebook can drive traffic to your business’s other online platforms, helping to increase your search engine ranking for your website or blog.
5. Personalise yourself business
Having a Facebook page makes your business a little more human by connecting a personality to your brand. You can show off the human side of your brand by providing your connections with one-to-one chat and sharing personal anecdotes.
6. Your competition might have one
Although you should not do things solely because your competition does, not having a Facebook business page could potentially lose you opportunities to grow your business.