Different types of business events

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The most commonly held and popular business events are chosen because they successfully achieve what the planners were seeking. It doesn’t matter whether it’s a golf tournament, a conference or a breakfast networking meeting, businesses use these events to bring people together and forge new working relationships. Here are some of the most common business events:


These are held for targeted audiences and provide relevant sector information. They can vary in length form a couple of hours to a few days, with one or multiple speakers over different sessions. They are usually held in conference centres or large hotels. For help staging your next event, contact an Events Agency Dublin like https://davisevents.ie/

Trade Shows

The purpose of trade shows is lead generation and to reinforce an image of being an industry leader in a certain sector. They are staged in very large venues where sometimes hundreds of vendors can showcase products and services.

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Golfing Events

These events are highly popular, and the main purpose is relationship management. Similar in concept to an executive retreat, the event is designed to give participants the build business relationships in a relaxed setting. Ever heard the phrase, ‘deals are sealed on the green’?

Appreciation Events

The purpose of these events is to thank staff in an informal way, providing staff and management the chance to build rapport and learn more about the business. They can also be geared towards appreciation towards clients. There are countless varieties and types of appreciation events and businesses might arrange events like:

Dinner and show

A day at the races

A special box at sporting events

Private parties

Tickets to an attraction or popular event

Exclusive use of a theme park

Company Milestones

Special milestones give a business the opportunity to celebrate. This could be an anniversary or birthday for example. They can be very similar to appreciation events. Depending on the size of the business in the community and its public presence, celebratory milestone events can be for staff only, staff and clients or even include the local community.

Team-Building Events

The purpose of these events is to foster confidence, build on people’s strengths, encourage morale and promote goodwill. They are a great opportunity for employees to spend time with each other in a non-work environment. The events normally include some outdoor activity, such as canoeing, an assault course or orienteering, for example. There are limitless activities available for teambuilding these days, whether indoor or outdoor and for all abilities.

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Product Launch Events

These events can range in size from internal meetings to spread information about new products to staff to huge glitzy launch parties with celebrities and press. Launch events are designed to generate media coverage and can include features like talks from top executives, entertainment, demonstrations, celebrities, dinner and live music.


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