What Should Be Included on an Estate Agent’s Website?

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There are many things that can be added to an estate agent website, but only some of them will increase leads and help you generate more sales. Scour some of the best estate agent and brokerage websites online to find out the components that are most likely to convert visitors into leads and buyers.

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The most important feature on any property site is a property search function. Ideally, this will be integrated with an MLS feed so that you can display all of your current listings directly on your website.

This feature should also include the option for potential home buyers to register on your website so that they can save properties they’re interested in, receive email notifications when new properties hit the market, and more. Consider including a registration form right on the homepage that welcomes visitors and asks them to sign up for a newsletter. When you need a Gloucester Estate Agents, consider visiting a site like https://www.mwea.co.uk/

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Another way to inspire direct action is by including a variety of call-to-action buttons throughout your site. These can be used to encourage visitors to schedule a home tour, call you for an estimate on their homes’ value, or simply fill out their contact information. This is one of the most effective ways to connect with potential clients and make sure you stay top-of-mind when potential buyers and sellers are making their initial online searches.

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