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14 Sep, 2025
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Tag: marketing myopia

what is marketing myopia

What is marketing myopia

January 31, 2021February 11, 2021 Roman Cyrus

What is marketing myopia? As defined by Levitt, marketing myopia is the failure of management to recognize the scope of its business because its strategy focuses on the product/service and not on the benefit that the customer seeks or perceives Read more

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