It takes a lot of work to build and launch a website, but you can’t just do the work once. The slickest of website designs can feel stale without fresh updates. You don’t need to budget for a whole new site, though, you can keep it fresh regardless.
Update content little and often
Regular content updates are an obvious fix, but it’s the obvious fixes that keep things fresh. Content is still King and your website needs fresh content to maintain its popularity.
When did you last update your services information or pricing? You’d be surprised how many sites are quietly advertising things they stopped offering years ago – including yours.
Keeping content fresh keeps search engines interested in you. Google explains how regularly updated, helpful content supports visibility.
If you’re investing in web design Dublin, it makes sense to protect that investment, right?
Refresh visuals and calls to action
Swapping your imagery every couple of months and tweaking your headlines and CTA’s can keep your website looking new even when it isn’t. Is your information still relevant and clear? A quick review helps but it could also pay off to explore services like //dublin.nettl.com/web-design/.
Keep an eye on performance
Are you using web tools to keep an eye on loading speeds and broken links? You should! Trends shift and so do user expectations and good web design in Dublin isn’t just about launch day.
Ongoing care, small improvements and making sure your website always reflects where your business is now is how you keep it shiny.
